Home / Education

"Maturing Technology through Innovation"

 
BITE - Education
 
  - news archive
- events and seminars
- accreditations
- international affiliations
- facilities
- location
- places of interest
- jobs
- faqs
   
 

- higher education
- professional courses
- prospectus

   
 

- application process
- apply online

- application form
- fee structure
- entry requirements
- overseas students
- disabilities
- being a student

 
 

- timetables
- graduation ceremonies
- financial support
- postgraduate fee-waiver
- learning resources
- e-learning

   
 
 
 
 

 MA Hospitality & Tourism Management
(*Subject to condition)

Coventry University Logo

The programme is designed to meet the growing demand for professionals in the hospitality sector who have acquired the subject knowledge that master’s level study provides and also have the skills necessary to make effective use of management practices in business. This programme offers individuals the opportunity to enhance their future career prospects and professional development by providing specialist knowledge of the hospitality sector.

The MA Hospitality and Tourism Management is specifically designed to ensure that students emerge with the research, management and interpersonal skills to make them highly employable in this dynamic industry. The inter-disciplinary nature of the MA Hospitality Management, drawing on academic expertise and developments across a wide range of areas, provides an in-depth knowledge of leisure and hospitality practices and services, an understanding of the total hospitality experience and a practical awareness of the nature of contemporary hospitality and licensed retail operations.

The knowledge is combined with a thorough understanding of business management enabling you to work in hotel and catering, restaurant and leisure, travel and tourism. The resource management will expand your knowledge in managing human resource, business economic and business law. The logistics management will enable you to explore the supply chain, sales and marketing. The customer management will advance you in management information system, service and relationship; you will also take away highly-developed personal, transferable skills.


Programme Structure

The programme is composed of 4 taught modules and a Dissertation (180 M credits in total) to be completed in a period of 12 months on a full-time basis or on full-time block basis or 24 months on a part-time basis. There are no options, all the modules are compulsory. The programme will be based on four 30 credit modules and a 60 credit dissertation.

The four modules are:

• Hospitality and Tourism Business
• Resource Management
• Supply and Service Management
• Customer Management

Hospitality and Tourism Business

This module will explore different strands of the hospitality business and allow students to develop critical knowledge of the hotel, catering, restaurant, leisure, travel and tourism sectors. Students will evaluate case studies enhancing their ability to engage at high-level decision making in the hospitality industry.

This module will focus on the following topics:

- Presentational Skills
- Hotel and Catering
- Restaurant and Leisure
- Travel and Tourism

Resource Management

This module examines the behaviour of individuals in organisations. Students will develop sophisticated understanding of the role of individual differences, personalities and abilities; attitudes such as motivation, commitment and trust; leadership, team and group dynamics; and methods for managing successful organisational change.

This module will focus on the following topics:

- Human Resource
- Innovation in Hospitality and Tourism
- Finance

Supply and Service Management

This module will concentrate on logistics in the hospitality industry and how it addresses the issue of supply chain procurement, and engages with customers through sales and marketing. Students will also explore the financial aspects of hospitality management. The essentials of business economics and financial accounting will allow students to acquire and consolidate an operational knowledge of the fundamentals of both, and to appreciate their relevance for strategic decision-making and planning.

This module will focus on the following topics:

- Supply Chain
- Operational Managment
- Events Management

Customer Management

This module investigates the specialised area of service, operation and customer relations management and the management of customercentric communications strategies to develop a critical appreciation of the complex nature of the customer decision-making process, together with the challenges marketers face in seeking to influence that process. Students will acquire the specialist skills needed to develop a comprehensive customer service strategy that is founded upon a grounded knowledge of how and why customers behave as
they do.

This module will focus on the following topics:

- Customer Service
- Customer Relationship Management
- Sales and Marketing

Research Methods and Dissertation

The overall aim of this module is to integrate students’ understanding of hospitality business, resource management, supply service management, and customer management for hospitality management.

Topics:
• The nature and purposes of research in hospitality management
• Formulating a research topic
• Carrying out a literature review
• Methodology and data collection, data analyses, data interpretation, report findings
• Research management
• Preparing a research proposal

Course Duration


One Year Full Time
Two Year Part Time

Job Opportunities in Hospitality and Tourism Managment

Hospitality - Employers include: Hilton Hotel, The Ritz, The Dorchester, Marriott, Thistle, Travelodge, and Premier Inn. Roles include: Press Officer, Hotel Management, Restaurant Management, Retail Management, Event Management, Sales and Marketing, Food and Beverage Manager.

Tourism - Employers include: Thomas Cook, Thomson, First Choice, Kuoni, and Virgin. Roles include: Travel Consultant, Travel Agent, Overseas Rep, Customer Relations, Operations Roles, Cruise Ships, Tourist Information Centres, Tourism Marketing, Tourism Planning, Museum Management, Heritage Management, Cultural Tourism and Sustainable Tourism Management.


BITE - Education


sitemap : contact us : terms and conditions : privacy statement
Copyright © 2002-2010 British Institute of Technology & E-commerce. All rights reserved.