The BA Innovative Business programme is designed to meet the growing demand for entrepreneurship and skills required to lead innovation in business. The BA Innovative Business is distinctive in that it not only develops a sound base of business knowledge in the area of business innovation, but also gives training in the application of that knowledge so that you can develop business practises.
The teaching strategies will enhance the student's capability of business management and administration, strengthening them with capabilities to deploy change and innovation in their organisation. This course is unique to The British Institute of Technology & E-commerce and is accredited by the Coventry University.
Achievements of Coventry Business School, Coventry University
The programme aims to produce a graduate who has a sound knowledge base with respect to the main areas of business activity but who also has acquired the application skills necessary to use that knowledge effectively in challenging business and commercial situations where creative solutions and innovative thinking are required.
Programme Structure
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The degree programme falls into the area of Undergraduate Business and is made up of the following modules:
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• Business Acquisition
• Business Challenges
• Business Finance
• Business IT
• Business Law
• Business Planning and Skills
• Creativity and Innovation
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• Entrepreneurship
• Higher Education Academic
Skills
• Higher Education Research Skills
• International Business
• Legal, Social, Ethical &
Professional Issues
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• Managing People
• Marketing Portfolio Investment
Strategy
• Strategic Management
• Undergraduate Major Project
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Course Content
| Year 1 |
Semester 1 |
- Professional Communication & Presentation Skills
- Business Environment
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Semester 2 |
- Building Business Foundation
- Creativity, Innovation & Entrepreneurship
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| Year 2 |
Semester 1 |
- Legal, Social, Ethical & Professional Issues
- International Business
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Semester 2 |
- Strategic Management
- Business Finance & Customer Relation
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| Year 3 |
Semester 1 |
- Higher Education Research Skills
- Marketing Communication
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Semester 2 |
- Enterprise Innovation
- Undergraduate Major Project
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Dissertation |
- Research Dissertation Specialisation |
Course Duration
Three Years Full-Time
Five Years Part-Time
Pre-requisite
The minimum entry qualifications for this programme are:
180-220 UCAS Tariff points (including two GCE or VCE A-Levels or a VCE Double Award) or 12+ points at A/AS Level (for applications who completed their A/AS Levels before Summer 2003); 24 points (Pass) international Baccalaureate (Highers, all at level 4) 65% European Baccalaureate; 5 merits in year 2 of a BTEC National Diploma, relevant Access course.
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