CategoriesHigher Education (EUB)
The undergraduate Business award has the following general educational aims:
– To provide graduates with discipline expertise and a critical knowledge of the discipline that is underpinned by the experience, research and scholarship of the academic staff and which strives to reflect the key issues that affect the world in which we live.
– To develop graduates who demonstrate professionalism, and are equipped to enter the world of work and are enterprising or entrepreneurial by nature. We use tutorial modules, practical work, work-based activities and research projects to develop and refine the transferable skills (and the confidence and proficiencies that such skills endow) that create graduates with the abilities that employers seek. Our graduates will be required to be enterprising, innovative in how they think and conduct their work, and creative in seeking solutions based on the knowledge and skills that the curriculum imparts.
– To develop and capitalize on their knowledge and understanding in terms of effective communication such as to demonstrate an ability to work in teams and with diverse stakeholders. The development of communication, presentation and team working skills lie at the heart of the award and are nurtured from first principles to a high level of proficiency in many of the thematic modules and, especially, through tutorial programmes, the work placement and professional practice modules, and the employability modules.
– To nurture independence of thought and creative ability to find solutions. The degree award enables students to take ownership: of their learning, individually or in groups; of the conduct of a research project or a work-place project; of critical reading and writing in thematic modules; of tutorial discussions and presentations and through such ownership demonstrate values and attributes highly priced by employers.
– To develop their understanding through critical reflection; to question different views and perspectives and to use both their generic and specialist skills (including technology supported learning) to recognize and resolve problems.
– To place in context globalisation and global citizenship as central to the way that business practitioners look at the world. The majority of the thematic modules explore understandings of how global systems work; how those systems impact upon individuals; and how graduates can work professionally to manage global issues.
– Business Organisation
– Organisations Behaviour and HRM
– Marketing Principles
– Aspects of Contract and Negligence for Business
– E-commerce, Advertising and Promotion in Business
– Managing Research Project
– Business Strategy and Decision Making
– Employability Skills
– Business Law
– Operations Management, Financial Systems and Auditing
– Organisation Culture, Equality, Diversity and Ethics Management
– Change and Innovation Management
– International Supply Chain and Marketing
– Management Systems, Structures and Networks
– Leadership and Management
Knowledge & Understanding
Level 6: Demonstrate knowledge of business fields with systematic understanding of key aspects, including acquisition of coherent and detailed knowledge.
Level 6: Demonstrate an understanding of the uncertainty, ambiguity and limits of knowledge principles in human resources management.
Level 6: To describe and comment upon current research and critically evaluate arguments, assumptions, abstract concepts and data to make judgements.
Level 6: Analyse arguments concepts and data in order to make appropriate judgments in complex and unpredictable contexts.
Level 6: Analyse and identify possible solutions to more abstract problems through appropriate questions to achieve a solution and use decision-making in complex and unpredictable contexts.
Level 6: Communicate and analyse information, ideas, problems and solutions clearly and succinctly to both specialist and non-specialist audiences.
Level 6: Apply the methods and techniques that they have learned to review, consolidate, extend and apply their knowledge and understanding and devise and sustain arguments, using ideas and techniques, some of which are at the forefront of a discipline.
Level 6: Demonstrate a high level of competence as independent learner by selecting appropriate strategies for study and assessments, and taking full responsibility for determining and achieving personal goals.
Teaching & Learning Strategy
The curriculum is delivered in an integrated manner to ensure that each module builds the students’ learning and knowledge. A range of teaching methods are used with the expectation that students will undertake self-learning to enable them to contribute effectively to guided learning sessions and to develop a breadth and depth of knowledge of the subject.
Teaching and learning methods are intended to challenge students in terms of their cultural and existing perspectives on knowledge. Students gain an understanding of the importance of critical thinking and analysis by tutors utilising case studies for individual and group development of such skills. Teaching is based on current literature and the expertise and experience of the programme tutor group. This approach engages students as active learners and, through the substantive work underpinning project work, can assess their progress towards being an independent learner. The programme includes a double-module project in the final year which acts as both an integrative study and provides students with the opportunity to demonstrate the practical and personal skills necessary for professional work. It also allows them to demonstrate skills in critical analysis of a chosen topic and their grasp of research methodologies in law.
A variety of teaching and learning methods is used as appropriate to achieve the module learning outcomes as described in the module specifications and to ensure all preferred learning styles are supported:
– lectures are used for teaching theoretical and factually based material with seminars, syndicate work, group presentations
– workshops, group work, reflective practice, analysis and discussion of case studies and exercises used to extend student understanding
– Virtual reality business simulations to explore strategic analysis and decision making
Throughout, the learner is encouraged to undertake independent reading both to supplement and consolidate what is being taught/learnt and to broaden their individual knowledge and understanding of the subject. Students are supported in the development of their higher education academic skills as well as their acquisition of professional standards of working.
To ensure that the curriculum and the learning environment is delivering a programme that is relevant and provides the educational gain they expected student feedback is gathered for both at module and programme level. The analysis of this feedback is reflected in the review of the programme and of teaching staff. In addition student representatives from the programmes are members of the committees of the University.
The ultimate aim of the degree programme is to create students as autonomous learners and provide them with a relevant set of skills and competencies. To promote this students have open access to tutors for support and guidance that accommodates the range of students needs from the beginning of the programme to its end. Over this period students gain greater independence and capability as autonomous learners.
Criteria for Admission
Candidates for admission should hold ONE of the following:
– 180 tariff points
– Passes in 2 relevant subjects at A-Level or equivalent intermediate qualification
– HE Foundation Certificate (European University of Business)
– An international qualification of equivalent standing
Applications from mature students with previous work experience are welcomed. Students who hold a Higher National Diploma in a relevant subject or an equivalent Diploma may request entry to Level 6 of the programme.
Candidates will be interviewed where this is possible. In the case of overseas students, offers may be made on references, reports from agents and other available information.
Entry for candidates with advanced standing and for those not meeting the above criteria may be offered alternative routes to gain access to the programme as agreed by the University.
– Admission Charge: £100
– Year 1 & 2: £145 per month
– Year 3: £195 per month
Many multinational companies are recruiting Graduates with this qualification including: IBM, Xerox, Bosch, BMW, Microsoft B&Q, Barclays Capital, BBC, Burberry, Capita, Disney, English Heritage, Hewlett Packard, Swiss Hotel, Tesco, Toyota Financial Services and Island Records.
Roles include: Business Analysis Manager, Office Manager, Business Operations Manager, Business Analyst, Area Manager, Customer Service Manager, Business Partner, Project Manager, Business Development Manager, Deputy Manager, Business Support Officer, and Operations Assistant.